Tag Search : Advertising

Advertising Regulation  |  Nigerian Brands To Be Fined For Running Adverts On CNN

The Minister of Information and Culture, Lai Mohammed, during an interview on NTA’s ‘Good Morning Nigeria’ programme on Monday, shared the federal government’s plan to impose a fine of N100 000 (US$245) for local brand adverts that run on CNN ...
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Advertising  |  Advertising: Global Adspend Is Recovering, Set To Grow By 6% In 2021

The Global Advertising Expenditure Forecast published by Zenith has shown a remarkable recovery from the drastic slump it experienced in the second quarter of 2020 as a result of the Covid-19 pandemic. According to the forecast, adspend globally will now ...
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Nigeria: Broadcasters, Advertisers And Media Marketers To Parley On Advertising And The Digital Broadcasting Ecosystem

Broadcast Media Africa (BMA) and key industry partners in Nigeria are staging a 2-day industry forum to review the evolution and future of advertising and media marketing in the evolving landscape of the digital broadcasting ecosystem in Nigeria.   Advertising ...

South Africa: Brands Spent R45 Billion On Advertising 2017/18 - Neilsen Study

Nielsen South Africa Watch (Media) has published a study which indicates that in 2018, the South African market experienced an investment of R45-billion from brands spend on advertising and sponsorships. Managing Director, Nielson Terry Murphy who was speaking at a ...

Digital Innovations Will Keep Advertising Industry Relevant In Nigeria

Emeka Okeke, CEO of Media Fuse Dentsu Aegis Network Nigeria is urging the advertising industry in Nigeria and across Africa to adapt quickly to the current digital revolution, or face an uncertain future Addressing industry stakeholders in Nigeria, he stated ...

Broadcasters View On Audience Measurement and Programme Ratings - Abdul Matee, SABC.

A copy of the presentation delivered by Mr Abdul Matee, General Manager of Sales Operations at the SABC during the International Summit On Advertising For Digital Mulitimedia Broadcast and Media in February 2016 organised by BSP Media International. What Is ...