Africa Smartphones Adoption Increasing As Market Sees Growth
Recent research from the International Data Corporation (IDC) has revealed a significant increase in the market for smartphones in Africa. According to the report published in its Quarterly Global Mobile Phone Tracker, Africa recorded 23 million smartphone shipment to the continent in the third quarter (Q3) of 2020 - a 14.1 per cent year-on-year (YoY) increase.
Interestingly, the rise in the market demand for smartphones during the period is, according to the IDC report, set against a recorded decline in the region's overall mobile phones market. The report showed that during the same Q3, there was a six per cent YoY shortfall in the overall mobile phone shipment into Africa.
The IDC research also noted that "Africa's largest smartphone markets recorded mixed performances – Egypt and Nigeria both posted YoY growth in Q3 2020, while South Africa suffered a YoY decline.
Smartphone shipments to Nigeria grew due to a shift from vendors to entry-level and mid-range devices. Similarly, the Egyptian smartphone market grew as vendors offered devices with more competitive prices, larger screens, and improved features."
"Despite, experiencing a 13.4% YoY decline in shipments, South Africa continued to lead the way in Africa's smartphone market, with shipments to the country totalling 3.3 million units," the report stated.