Telecoms: MTN and Vodacom Are The Most Powerful Brands In Africa
A recent report from Brand Finance Africa has indicated that two South African companies, MTN and Vodacom, have the most impactful brands on the continent, with the MTN brand rated the most valuable, and Vodacom the strongest.
Brand Finance Africa's 150 2020 report is the annual index of brands and rates the business brands across Africa. Brand Finance says it estimates companies brand value by calculating the net economic benefit the owners of the brand will get should they license the brand with the open market mechanism.
Accordingly, the report stated that the value of the MTN brand currently stands at US$ 3.3 billion, and Vodacom reached a brand strength index of 90 (from a possible 100).
Brand Finance executive says that: "South Africa's telco giant MTN has been crowned as the continent's most valuable brand, despite recording a 1% brand value loss to $3.3 billion. It points out that over the last year, Africa's largest mobile operator has celebrated solid profit and impressive subscriber growth, which currently stands at over 250 million across 23 countries."