Industry Programme

SABA Joins BMA On Programme To Preserve Africa's Audio-Visual Media Assets

Broadcast content preservation practitioners and professionals from across the world are set to have a collaborative platform to enable best working practices, standards and solutions that will help professionals safeguard and preserve legacy audio-visual content in Africa.

The Southern African Broadcasting Association, SABA, has decided to support the industry initiative being put in place by Broadcast Media Africa (BMA) in collaboration with other like-minded organisations and respected individuals to help with the preservation of Africa's audio-visual heritage.

Commenting on the Industry Programme, SABA Secretary-General Cecil Jarurakouje Nguvauva, said it could not have come at a better time, adding that: "broadcasters across Africa have hours of golden audio-visual content lying idle within their archives. These materials can be catalogued, repurposed and provided for the benefit of society both presently and in the future."

The principal administrator of the Industry Programme, Mr Benjamin Pius of Broadcast Media Africa welcomed SABA to the initiative, hailing it a befitting testimony of collaboration that institutions on the continent need to uphold for success. Mr Pius commented that the industry programme has been set up to achieve three main objectives:

- Enable a deeper understanding of the status of media assets preservation in Africa
- Help establish the capabilities of public broadcasters to secure the preservation of audio-visual collections for future generations.
- Work to institute a sustainable industry network of archivist and preservation professionals for Africa's broadcast media industry.

It is hoped that with the setting-up of this vital programme, the industry will come together to strengthen the preservation of Africa's socio-cultural heritage.





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