DStv Becomes Title Sponsor Of SA's Premier Soccer League With Five-Year Deal
Multichoice and the South African Premier Soccer League (PSL) have announced that DStv has agreed to five-year title sponsorship of the country's premier football (soccer) division. This, the two organisation has hailed as the progression of their already flourishing partnerships. With the title sponsorship, the name "DStv Premiership" will come into play, and it has been described as marking the elevation of South Africa's Premier Soccer League, bringing together the best of sport and entertainment".
Chairman of the PSL, Dr Irvin Khoza said that "As the PSL continues to innovate with a quest to improve its product, it will have a full backing of DStv, whose offering requires an abundance of local content. We are joined at the hip to produce enhanced consumption of the best product for our deserving supporters."
Also commenting, Calvo Mawela, Multichoice Group CEO, said the deal between DStv and the Premier Soccer League speaks to the essence of who and what the two organisations represent. "The DStv Premiership is the coming together of two brands that connect South Africans emotionally".
Malewa emphasised that "With more games televised than ever before, we are deliberately creating space for all South Africans to call this competition their own."
Credit: contribution from multichoice.com