Nigeria: Reviewed Broadcasting Code Is In Country's Best Interest - Says Govt. Minister Lai Mohammed
Mr Lai Mohammed, Nigeria's Minister of Information and Culture, is adamant that the reviewed Nigerian Broadcasting Code published by the regulatory agency - the National Broadcasting Commission (NBC), is right for the country as part of the "ongoing reforms" taking place in the country's broadcasting sector.
Speaking during the NBC's sixth annual lecture on broadcasting in Nigeria, he expressed confidence that the reforms being embarked on - which invariably included the reviewed national broadcasting code - would help restructure and reposition the country's broadcasting industry.
The controversial broadcasting code, to recall, effectively banned exclusivity of broadcasting rights in Nigeria. Minister Mohamed said the amendments only affect areas involving "political broadcasting, local content, coverage of emergencies, advertising and anti-competitive behaviour."
The government reckoning is that the anti-trust provisions in the amended broadcasting code will help boost further local content development; and that the enabling sublicensing and rights sharing arrangements will also create opportunities for local operators to gain traction and revenue whilst helping to crush prevailing monopolistic market behaviour.
Credit: contribution from nigeriacommunicationsweek