Broadcasting Services

"Multichoice Is A Nigerian Firm With 100% Local Workforce" - Company's Chair.

The chairman of Multichoice Nigeria, Mr Adewunmi Ogunsanya, has said that Multichoice is a full-fledged Nigerian company with almost 100 per cent Nigerian workforce. Speaking to local press on the current problems besetting the company, Ogunsanya wishes to remind the country of why his organisation is a model citizen. Below are excerpts from the interview with Mr Ogunsanya.

On if Multichoice is a model Nigerian company

"In the 27 years of our existence as a company in Nigeria, we must have employed, directly and indirectly, about 200,000 Nigerians. Many of them have been top-notch. Many of them continue to work for us.

MultiChoice Nigeria is a Nigerian company, registered in Nigeria with shareholders from around the globe, including Nigeria. But a company must initially come from somewhere. All multinationals are like that. But this company, the one that I am Chairman of, is a Nigerian company and operates as one."

On if Multichoice operates as a monopoly or has monopolistic tendencies

"We have become a victim of our success. We may be referred to as a dominant player perhaps, but a monopoly is not a fit and proper way to see to us. We are the biggest player in our sector because we have always invested the most resources over a long period. We have stayed the course over years of spending and getting nothing or very little. That gives us an edge as it should, but we are certainly not a monopoly. 

Some of the content we have rights over now, other pay-TV concerns have also won and lost just as we have won and lost in the past. The content market is an open international market open to competitive bidding. Nothing is done in secret.

Pay-TV business is one that demands long term investment. You cannot invest today and expect returns tomorrow. If you invest with a short-term view, you will fail. Simple.

How exactly is it that we suffocate our competitors? By denying them the airwaves? By denying them their license? By blocking their offices? Or is it by stopping them from coming up with ideas? Or do we own the banks and prevent them from accessing funds? Some of these allegations will make deep-thinking people laugh.

We welcome competition; it makes us better. We have competition in Nigeria, and while I will prefer not to mention names, we have had occasions where we lost important rights to the competition. Even very recently, we lost some content rights to some other companies in the market. We don't sulk and call competition names; our people return to the proverbial drawing board and try to work out how not to lose next time.

On Multichoice Contribution To Socio-Economic Life in Nigeria

Over the last twenty-seven years, Nigerians have felt our impact directly or indirectly. Aside the hundreds of thousands of Nigerians we have employed, directly and indirectly, we are a significant contributor to for the growth of our film and music industries via major promotions and exposure of Nigerian film and music. We have helped make these superstars, who we are, and the rest of Nigeria is proud of.

In the past five years alone, MultiChoice Nigeria has contributed around N630 billion to the Nigerian economy, adding value to the society through the contribution of more than N363billion to the country's GDP. I believe we paid close to N40 billion in taxes and regulatory fees over the last five years and invested close to N700million on corporate social investment.


Credit: contribution from

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