Nigeria: Govt Orders Multichoice To Reverse Price Hike, Might Impose Pay-Per-View Charging
The BMA has consistently tracked and reported on the market dynamics in the Nigerian pay-TV sector, as it involves the market leader Multichoice DStv. It now appears that the Nigerian government is ready, via possible regulation, to impose a pay-per-view charging model on the besieged pay-TV company.
Our earlier reporting indicated that Nigerian lawmakers were actively scrutinising the DStv pricing regime in Nigeria. Now, they have, hopefully after due consideration, directed the government Minister in charge to ensure that Multichoice in Nigeria offers its customers the pay-as-you-watch option.
Although Multichoice has repeatedly said that it has no systems or structures in place for such charging and billing environment, Nigeria Minister for Information disagrees, saying that if Multichoice main competitor in Nigeria (StarTimes) can offer pay-as-you-go pricing, then he sees no reason behind the Multichoice pleadings.
Besides this, Nigerian lawmakers have also asked the broadcasting regulator, National Broadcasting Commission, to order a reversal of the recent price hike from Multichoice. Chairman of the ad-hoc committee at the Nigerian House of Representatives, Uyime Idem, said his committee believe that the price increase in unfair and uncalled for, giving the current economic climate brought on by the coronavirus pandemic
Credit: contribution from Punch Newspapers Online