YouTube TV Increases Its Subscription Fee To US$65 Per Month
YouTube subscription service is to go up by almost 30%, jumping to US$65 from US$49.99. According to the Google-owned company, this price hike will be effective immediately. The last time that the platform issued a price increase was April 2019
YouTube, in a company blog post, said the company is aware of the further hardship this increase might create amongst its membership. Still, it is forced to implement the slight increase to “reflect the rising cost of content and the quality value the platform provides”.
YouTube TV is reported to be adding a slew of new programming and channels from the ViacomCBS stable including CMT, BET, Comedy Central, Nickelodeon, Paramount Network, VH1 and TV Land. With the additions, YouTube TV will see its channel list grow up to more than 85 channels.
YouTube TV believes that its pricing - even with the increase - is still very competitive given that it is experiencing surge in demand as customers switch away from the relatively more expensive cable and satellite TV services.