AREWA24 Celebrates Its Sixth Anniversary With A Slate Of New Shows
AREWA24, the leading Hausa language entertainment and lifestyle television channel and production studio in Nigeria and West Africa, announces a major slate of new and exciting shows to coincide with the company’s sixth anniversary.
Since its launch in 2014, AREWA24 has consistently produced high-quality programming that provides an authentic Northern Nigerian voice for its audiences and reflects the region’s pride in the local culture, arts and lifestyle for Hausa speaking families everywhere.
AREWA24 will debut a gripping new drama series, “Labarina,” from the well-known and highly respected Hausa director, Aminu Saira, beginning in July. Additionally, viewers will be treated to a new Season-2 of the popular hit comedy series, “Gidan Badamasi.” The network will also premiere all-new episodes of the longest-running drama series in Northern Nigeria, “Dadin Kowa” and AREWA24’s other blockbuster hit drama series, “90 Days.” AREWA24 continues to air the most recent and popular Kannywood movies and has licensed a collection of new movie titles that will be rolled out in the weeks and months ahead.
In the important children’s and youth categories, AREWA24 has teamed up with the iconic children’s show, Sesame Street, to present a Nigerian version of the show, “Dandalin Sesame,” featuring all of the show’s lovable characters, but in a Nigerian cultural context and all in Hausa. AREWA24 will also debut a new and highly-acclaimed kids’ educational show, “Akili and Me,” from the same producers as the popular youth show, Ubongo Kids, which currently airs on AREWA24. Rounding out the slate of new youth shows are “My Better World,” an animated series that follows the exciting adventures of six African teens as they navigate the complex challenges of school, family and friendship, and “The 77%”, a gritty, street-relevant youth magazine show about the 77% of Africans who are under the age of 35 and who will be shaping the Continent’s future.
“Sesame Workshop is proud to partner with AREWA24 to deliver Sesame Street programming that was developed locally to meet the specific educational needs of children in Nigeria. We look forward to a successful partnership with AREWA24 and to Dandalin Sesame continuing to bring laughter and learning in the Hausa language for many years to come,” said Danny Labin, Sesame Workshop’s Vice President of International Social Impact.
In the lifestyle category, AREWA24 is also debuting “Jakadan Arewa.” Jakadan Arewa is a travel, lifestyle and profile show featuring Hausa personalities, musicians and communities in other African countries and beyond.
“There is no better way to celebrate our sixth anniversary than to treat our viewers to a special collection of new Hausa dramas, kids and youth shows and other family-friendly entertainment programs that anchor our lineup,” says John Ekainu, AREWA24’s Studio General Manager. Ekainu adds that “all of these new shows will be available on the company’s global subscription streaming service, “AREWA24 On Demand,” reaching Hausa speakers around the world.”
Celestine Umeibe, AREWA24’s Chief Commercial Officer, adds: “All of these new shows further demonstrates AREWA24’s commitment to our 40M viewers and to our advertising partners, who are always guaranteed 100% compliance on their placements, who receive in-depth knowledge and insights into the Northern consumer market and who enjoy a high return on investment for their ad placements on AREWA24.”
AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 reaches approximately 40 million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #101), and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun. AREWA24 benefits from active audience engagement across its digital and social media platforms at AREWA24.com, facebook.com/AREWA24, Instagram.com/AREWA24channel, and twitter.com/AREWA24channel.
ABOUT AREWA24 On Demand:
AREWA24 On Demand, a division of Network AREWA24, Ltd, is an all-Hausa language global streaming and OTT service with the mission of sharing pride in local culture with Hausa speakers worldwide. The service launched with over 2,000 episodes of Nigeria’s and West Africa’s favourite shows across a variety of genres and formats, including original award-winning dramas, Kannywood movies, talk and variety, women’s programming, Hip Hop, youth and kids shows, cooking, culture and much more. To subscribe to the new AREWA24 On Demand streaming service, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store and Amazon Fire TV.