BBC World Service Gets Into Partnership With MTN In Nigeria
The BBC World Service and MTN Nigeria have entered into a new partnership agreement that will see the delivery of the “BBC News Minute” bulletins on the MyMTN app to be freely consumed by subscribers. Aside from in English, the BBC content will feature in Yoruba, Igbo, Hausa and Pidgin (most popular languages in Nigeria).
According to the BBC World Service head of West Africa Languages, Oluwatoyisi Ogunseye, the partnership with MTN is the core of the BBC’s commitment to reach its audience wherever they may be.
Also, Mary Lusiba, Head of African Business Development at BBC World Service commented that this is the first time that an international news organisation will feature on the MyMTN platform, and she expects that this would build on the well-established reputation of the BBC for quality news information and reach out to a new generation of Nigerians.”
MTN Nigeria Chief Digital Officer, Srinivas Rao, on its part, said that his organisation his very proud to be partnering with the BBC. “This is one of the ways we are looking to offer young Nigerians more channels, and in the era of fake news, having such credible organisation like the BBC World Service onboard our platform makes a lot of difference.