DStv Campaigns To Bring Back Premium Subscribers As 'Live Sports' Return To TV
As live sports return to TV screens across the globe, South Africa's DStv is actively engaged in a campaign to lure back subscribers that have hitherto cancelled their DStv premium subscription.
These subscribers have been receiving text messaging coming from DStv reminding them to return for sports. The text message reads: "DStv: Live sport is back from next week! So don't waste time. Come back to DStv Premium & reunite with favourites like the PGA."
However, there is still concern among consumers as to the attractiveness of spectators-less live-sports as global sports associations are currently planning it.
Responding to this, Mr Gideon Khobabe, CEO of SuperSport issues a statement, Tuesday, that said that 'yes, even as the 'Leagues' closed-door policy may need some getting used to, the TV product ought to be as thrilling as ever'.
Credit: Contribution from MyBroadband.Com