DStv To Remove TV Mall Shopping Channel After Two-Year Run
MultiChoice has announced that its telesales experiment with TV Mall has come to an end and that the TV Mall channel that will be removed from DStv at the end of April after broadcasting for two years.
MultiChoice added the TV Mall channel to the DStv pay-TV platform in mid-2018 although DStv customers complained about the low production values of the channel’s selling segments.
Aletta Alberts, the MultiChoice Group’s Executive Head of Content Strategy, said that it had been great to work with the TV Mall team. She added that being the first African live shopping platform, TV Mall had been a real milestone in Africa’s broadcast industry.
The MultiChoice Group said that it continually reviews its channel and content offering to ensure that it gives its customers content that resonates with them.
Nicky Fintz, the CEO of TV Mall CEO, issued a statement saying that it had been a pleasure to have had the excellent opportunity of being on the DStv platform which had enabled us the channel to have a bigger footprint in South African homes.
Credit: This article originated from www.teeveetee.blogspot.com