Netflix Ramps Up Investment In Africa

Netflix premiered its first African original production, Queen Sono, in February. Created by Kagiso Lediga and starring Pearl Thusi, the spy-thriller marked the beginning of the global streaming giant’s investment in Africa.

Soon after Queen Sono’s global release, the streaming company recently announced its next big African original: the yet-to-be-named ‘Akin Omotoso project’ from Nigeria. 

Dorothy Ghettuba, who manages African Originals at Netflix, said that Netflix believes that excellent stories come from anywhere and will be enjoyed everywhere. She said that Netflix wants to tell great stories tailored to different tastes, different moods and various languages with the intention to showcase African talent not only to African viewers but to the rest of the world.

According to Ghettuba, Netflix believes that there is great value in having an offering that shows diversity and variety, and the streaming giant said that the key to unlocking this is to work with creators from across the globe and to tell stories from all over the world.

She said that African content has the amazing ability to travel all over the world because good stories transcend borders.


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