Sports Rights

Ghana’s Media Regulator Urges Local Football Association To Publish StarTimes Deal Details -Reports

The Chairman of Ghana’s National Media Commission (NMC) has called on the nation’s football association to publish the details of its rights agreement with the pay-TV broadcaster StarTimes.

Yaw Boadu-Ayeboafoh made the request in a bid to defuse rising tensions between Ghana’s public broadcaster, the Ghana Broadcasting Corporation and the Ghana Football Association, after heated exchanges between the parties over the last week.

Speaking at the GBC headquarters in Accra, Boadu-Ayeboafoh revealed that the GBC was only made aware of the GFA and StarTimes’ partnership through the media.

Boadu-Ayeboafoh said that the people of Ghana should have access to the details of StarTimes’ offer after the GFA publicised the equivalent information of the GBC’s offer during their public scuffle.

The NMC has declared that it will contact Kurt Okuraku, President of the GFA, to talk about the rights award process.

The GFA reportedly awarded exclusive rights to Ghana’s Premier League and FA Cup tournaments, along with three additional properties, to StarTimes in a four-year contract worth $5.25 million.

In response, the GBC’s Director of Corporate Affairs, Mamle Asare, released a statement saying that the GBC had submitted a financial offer that was superior to what was offered by StarTimes.

She went on to describe the local sporting rights as a national treasure and called for them to be awarded to the national broadcaster and other local broadcasters.

A statement was then issued by the GFA in response to Ms Asare’s claims which rebuffed claims that the winning bid had been inferior financially.

The tender process was rolled out after the GFA and StarTimes cancelled the existing contract they had which was set to only end in 2026. The contract would have been worth a staggering $18m over its lifespan.
 

Credit: This article originated from www.sportbusiness.com





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