Nigeria’s Govt Ends MultiChoice’s Exclusive Rights To English Premier League -Reports
The Nigerian government has reportedly issued a directive ending exclusive rights in broadcasting major sporting events in the country.
This means that MultiChoice’s long-standing monopoly on the live airing of high-profile sports events has come to an abrupt end.
The directive was among the series of measures that were outlined by Alhaji Lai Mohammed, the Minister of Information and Culture, who recently instructed the National Broadcasting Commission (NBC) to implement ways to sanitise Nigeria’s broadcast industry.
In a statement released to the press, the Minister directed the NBC to implement a regulation mandating exclusive licensees and broadcasters to share exclusive rights with other broadcasters.
Mohammed stressed that a break in monopoly would boost reach and maximise utilisation by all Nigeria’s broadcasters of quality content, in order to grow their respective platforms and investment in more content.
It would be recalled that last year Mohammed had said that the Federal Government was determined to end all monopoly in broadcasting because it is detrimental to the realisation of the high potential in the industry.
With the new directive, Nigeria’s TV viewers, especially lovers of sports, may come to witness an end to MultiChoice’s monopoly on the live airing of major sporting events.
Credit: This article originated from www.nigeriacommunicationsweek.com.ng