Boomplay Inks Regional Copyright Licence Deal In Preparation For Africa’s “Streaming Boom”
The African streaming service Boomplay has increased its access to global catalogues by inking a licensing deal with the indie-label repping Merlin. The deal will allow all Merlin-allied distributors and labels around the world to make their music immediately available to Boomplay’s 62 million users across the African markets.
Confirming the partnership, Phil Choi, Boomplay’s Director of Content and Strategy, said that Boomplay is excited to be working with Merlin on introducing the world’s most extensive network of independent labels into Africa. He added that Boomplay continues to be a leader of developing Africa’s music industry and said that this partnership would enable a greater range of international artists to access the market.
Meanwhile, Charlie Lexton, Merlin’s Chief Commercial Officer, added that he was delighted that Merlin’s independent members would now be at the heart of Africa’s fast-evolving music market.
Elsewhere in the region, South Africa’s collecting society CAPASSO has started putting together a pan-African licensing hub that it has been developing for some time now.
The Pan-African Licensing Hub will represent multiple collecting societies when it comes to doing business with multi-territory streaming services.
Seventeen African societies have already confirmed their involvement in the CAPASSO-led project and the licensing hub has signed deals with global and regional streaming services, including Apple, Spotify and Boomplay.
Credit: This article originated from www.completemusicupdate.com