MultiChoice Supports New, Original Productions For Showmax In Nigeria And South Africa …Kenya To Follow
African VoD platforms have quickly come and gone, and the survivors have been joined by leading international players such as Netflix. VoD platforms in Africa continue to face issues around bandwidth quality, behaviour change and data pricing.
Showmax plans to make itself more competitive by commissioning its own original content. In an interview with Balancing Act Africa, Candice Fangueiro, the Head of Content at Showmax, spoke about the VoD service provider’s plans going forward.
Fangueiro said that the reason she wanted to commission original content for Showmax was that its South African subscribers said they wanted fresh, new programmes.
The Showmax Originals strategy has three primary goals: to create entirely new programmes (like The Girl from St Agnes); leveraging existing co-production partnerships (with Comedy Central), and building off its existing favourites (such as Big Brother Naija) to create additional content. So far it has rolled out four Showmax Originals (with a fifth coming soon) but would like to increase its amount of original commissioning.
The next Showmax Original to be launched is Woke in Progress, a drama series which will debut in December. It is set in Maboneng and tells the tale of two young women in their twenties who become unlikely roommates.
One of the women, Martie, is on a mission to find her biological parents after she finds out that she was adopted. Amandla, on the other hand, is on a journey to “reconnect with the motherland” after having followed her politician dad across international posts. Showmax has described the show as an entertaining mix between 2 Broke Girls and Dear White People.
According to Showmax, this new show is a good, well-told story that is bound to cross borders, as digital works are excellent at breaking down barriers.
Credit: This article originated from www.balancingact-africa.com