Multichoice Uganda Announces Price Cuts For GOtv And DStv Subscriptions
Multichoice Uganda has announced that it will be putting into effect some price changes that will affect their DStv as well as a few GOtv subscribers (depending on their package). According to a memo that has been verified by various sources within the company, starting from 1st September 2019, the pay-TV company DSTV Uganda will decrease all their monthly subscriptions by a total of 30% for some packages.
Most of the changes will be made on DStv, and only one reduction has been planned for GOtv as only GOtv Plus’s subscription fee will be reduced. On the other hand, DStv Premium, Compact+ and Compact Bouquets, as well as DStv Family’s monthly subscription will be reduced.
Once implemented, this will be a clear indication that the pay-TV business in Uganda is under serious competition as price reductions are almost always a sign that there has been a significant drop in clientele. Judging by Kwese TV’s recent exit from the pay-TV market, the industry is currently going through a difficult phase.
People in urban areas where the internet is more accessible and data speeds are reasonable have switched to online streaming and video-on-demand services such as Netflix or Showmax. Unlike DStv, major streaming companies like Netflix have invested in original content that keeps its global subscribers watching. Meanwhile, on the pay-TV side of things, there has clearly been a dwindling push factor for subscribers to renew their packages.
DStv Uganda recently partnered with MTN Uganda to rollout internet bundles that subscribers can utilize to easily live-stream TV via the DStv Now application. These new bundles are affordable and are also available to existing Premium subscribers to access at an affordable price.